Savor every. last. bite.

Shop all →
Play video

Skateboarding culture originated in the United States in the 1950s, initially created by surfers imitating surfing moves on land. It's not just a sport, but also a street culture that emphasizes freedom, creativity, and a rebellious spirit. Skateboarding culture blends elements of music, fashion, and art, and is particularly closely linked to music styles such as punk and hip-hop. Today, skateboarding has become a globally popular lifestyle, boasting a large community and significant influence, and has even become an Olympic sport, attracting enthusiasts from all over the world.